MGM Resorts 7.0

Redesigning (and replatforming) MGM Resorts' flagship digital concierge app.

Hand holding MGM app

MGM Resorts is committed to delivering exceptional digital experiences that go above and beyond their guests' expectations. To achieve this, they enlisted the help of Superformula to rebuild the next iteration of their successful mobile app.

Goals

One app, one team

One of our mail goals was to replace our Android and iOS teams with a single new Dart/Flutter team to speed up delivery time and modernize the software delivery patterns at MGM Resorts.

Feature parity

Despite the relatively low number of daily active users of the app (less than 20,000), those who did use it relied heavily on these features while on property.

Future proofed

The product teams responsible for booking, discovery, and check-in were developing critical new features and workflows that we would soon need to accommodate.

Team Responsibilities
  • Migrating iOS and Android applications to Flutter
  • Developing comprehensive product design specifications
  • Implementing personalized animations
  • Documenting and expanding global design system
  • Preparing educational materials for hotel staff
  • Implementing automated quality assurance processes
  • Coordinating product development efforts
  • Preparing app store resources
  • Implementing analytics monitoring
  • Partnering with third-party companies to integrate their SDKs into Flutter.
App Highlights

Mobile Check-in

Skip the lines, the wait, and the lobby altogether – you can now check in and check out directly in the app.

App Highlights

Digital Key

Don’t worry about losing your key or leaving it in your room – Digital Key lets you unlock your door with your phone.

App Highlights

Discovery

Need a quick bite? How about a romantic dinner after the show? Nightclubs, dayclubs, shows, lounges – if you want to eat it, do it, feel it, or experience it, the MGM Resorts app has you covered.

outcomes

Results

Skip the lines, the wait, and the lobby altogether – you can now check in and check out directly in the app.

4x


Speed of delivery

$20M


Added revenue in Y1

#9


App store rating

50%


smaller team to deliver

CREDITS

Superformula Team

  • Scott Baggett
  • Caroline Maxwell
  • Nick Boes
  • Jimmy Walker
  • Iesha Smith
  • Ashley Smith
  • Geoff Roseborough
  • Eva Kang