Superformula

Convenience at Your Fingertips

The earlier mobile experience proved to be challenging and unwieldy for guests, leading to minimal mobile conversions. Recognizing the significance of a top-notch mobile experience, the focus was placed on developing a direct booking platform that would delight guests.

The UX and design execution adopted a mobile-first approach, streamlining the process into distinct steps for discovering shows, choosing seats, and reserving tickets with ease, even while on the move.

Improved mobile experience, ensuring that the platform is responsive and easy to use on smaller screens.

The refined show booking experience features Interactive, map-based seat selection

MGM Resorts

Jimmy Walker

Nick Boes

Geoff Roseborough

Entertainment Ticketing

MGM Resorts 7.0

Hagerty: For Classic Car Lovers

Palette Notebooks

MGM Gen2

The new resort comparison screen

MGM Resorts Room Booking

Unicef TAP

History Channel Redesign

Hyundai like Sunday

Entertainment Ticketing

Superformula reimagined MGM Resorts' entertainment booking experience, making it easier than ever for guests to reserve tickets for amazing shows, concerts, and events with just a few taps.

Convenience at Your Fingertips

+22%

+15%

CREDITS

Superformula Team